Leading the development of centdegrés’ business across Greater China and contributing to the growth of international brands throughout Asia. Combining strategic leadership, creative vision and regional market expertise to support brand development, market entry and expansion across China, Hong Kong, Southeast Asia and other Asian markets.
 
With a strong focus on the beauty, cosmetics, skincare and fragrance industries, driving ambitious brand transformation and development projects for international prestige and luxury brands. Leveraging an in-depth understanding of Asian consumer behaviours, cultural specificities and evolving market trends to create meaningful brand experiences and sustainable business opportunities.
 
Managing international clients and projects across a broad range of industries, including beauty and cosmetics, skincare, perfumery and fragrances, fashion and jewellery, food and beverage, snacks, spirits and wines, healthcare, medical products and dietary supplements, culture and lifestyle, sports and outdoor, and furniture.