K-Beauty 3.0 is redefining how innovation reaches Gen Z — through faster product cycles, science-backed ingredients, digital-first storytelling, and community-driven brands. This session explores how Korea’s beauty powerhouses are turning R&D, personalization, and cultural relevance into products that travel globally. With insights from Statista and industry experts, attendees will gain practical takeaways on what it takes to compete in the next wave of K-Beauty. Additionally, discover how the industry shapes consumers’ desires for ingredients, highlighting how brands influence and respond to evolving consumer expectations.