Florence Bernardin is a renowned French expert in Asian cosmetics and beauty trends. With more than 20 years of experience, she is widely recognized as a leading authority on beauty innovations emerging from Asian markets.

In 2003, she established Information & Inspiration, which later became Asia Cosme Lab. Today, the consultancy brings together a Franco-Asian team of specialists dedicated to delivering cutting-edge insights from the Asian beauty industry to global markets. Under her leadership, Asia Cosme Lab has supported numerous international beauty brands in developing and integrating Asian-inspired products, practices, and strategies.

The agency is a trusted partner for in-depth market analysis, trend forecasting, and consultancy services, spanning skincare, cosmetics, packaging innovations, and consumer behavior. Covering regions from North Asia to Southeast Asia—including India and Thailand—Asia Cosme Lab provides actionable intelligence that informs product development and marketing strategies for leading beauty companies worldwide.

Through her work, Florence has fostered greater appreciation of the cultural heritage and technological advancements that define Asian beauty. She remains committed to promoting cross-cultural exchange and innovation, with a mission to bridge the gap between East and West for the benefit of the global beauty industry.

Joined istyle in April 2005 after working for a consulting firm. Appointed Executive Officer in July 2015, Senior Vice President in July 2018, and Head of Brand Experience in July 2020, overseeing the business for cosmetics brands. Appointed Senior Executive Officer and Chief Strategy Officer in July 2021.