第25屆

2025 EDITION
HONG KONG, CHINA
11 – 13 NOV 2025
HONG KONG
ASIAWORLD-EXPO
12 - 14 NOV 2025
HONG KONG CONVENTION & EXHIBITION CENTRE
2026 EDITION
HONG KONG, CHINA
10 – 12 NOV 2026
HONG KONG
ASIAWORLD-EXPO
11 - 13 NOV 2026
HONG KONG CONVENTION & EXHIBITION CENTRE

COSMOTALKS

Location: Booth 5F-B3A (Hall 5F), HKCEC

11 NOVEMBER 2026 | 14:00-14:45 (HKT/UTC+8)

Venue: Hong Kong Convention & Exhibition Centre

The Fragrance Economy: Asia's Appetite for Niche & Storytelling Scents

Fragrance is becoming a powerful tool for emotional connection and premium positioning in Asia. This panel explores the rising demand for niche, artisanal, and storytelling-driven scents, and how brands can capitalise on this high-margin segment. Industry leaders from Esxence (Milan) and regional experts share actionable insights on consumer trends and successful strategies across fine and functional fragrances.

In partnership with: Esxence

Important: Please ensure you are registered as a visitor for Cosmoprof Asia 2026 before claiming your ticket

MODERATOR

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Gary Chin Lap Kee

President, Asia Perfume Foundation

SPEAKERS

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Maurizio Cavezzali

CEO & Co founder,
Esxence

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Vincent Weng

Director, XUELEI Fragrance Museum

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Sarah Kyu-Young PAE

CEO, Scent by Co., ltd.

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Daiki Yamane

Founder, Liberta Perfume

SPEAKERS

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Jasper Li

Co-Founder & Art Director , Tobba

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Vincent Weng

Director, XUELEI Fragrance Museum

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Vincent Weng

Director, XUELEI Fragrance Museum

READ THE BIO

Sarah Kyu-Young PAE

CEO, Scent by co., ltd.

READ THE BIO

Daiki Yamane

Founder, Liberta Perfume

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More about The Fair

Gary Chin Lap Kee

MODERATOR

Gary Chin is one of the most influential figures in the Asian scent creation community. In 2015, he founded the Hong Kong Perfume School. To date, over 1,500 students have completed professional certificate courses through the school.

Beyond training fragrance consultants and nurturing a new generation of perfumers, he also provides entrepreneurial guidance, job referrals, and brand development consulting for independent perfumers and perfume houses.

Currently, Gary serves as the President of the Asia Perfume Foundation, playing a key role in connecting and cultivating the fragrance community across Asia.

Maurizio Cavezzali

SPEAKER

Maurizio Cavezzali is an expert in communication and emotional marketing, with a focus on the luxury and lifestyle sectors. After graduating in Economic and Financial Sciences in Milan, he spent years providing strategic advice to national and international companies, helping them strengthen their identity and build deeper connections with their audiences.

In 1998, he founded Equipe International, a company specializing in creating innovative content for industries such as automotive, beauty, jewelry, food, and non-profit. One of his most notable achievements is the creation of Esxence – The Art Perfumery Event, launched in 2009 as the leading international showcase for artistic perfumery, addressing the growing demand for distinctive fragrances that express identity and cultural depth.

Since 1995, Maurizio has been actively involved in education, sharing his expertise as a contract lecturer at the Politecnico di Milano and Accademia di Brera, focusing on lifestyle, fashion, and luxury. His passion for fragrance education led to the establishment of the Italian Perfumery Institute, a center of excellence dedicated to training and promoting fragrance culture through multidisciplinary programs.

Most recently, he was awarded the prestigious title of Grande Ufficiale of the Order of Merit of the Italian Republic, recognizing his contributions to business, the arts, and culture.

Haocong Weng

SPEAKER

Haocong Weng serves as General Manager of Guangdong Xuelei Fragrance Culture Co., Ltd. and Director of XUELEI Fragrance Museum.
He is dedicated to bridging art and fragrance, promoting fragrance culture, and exploring its commercial applications.

Sarah Kyu-Young PAE

SPEAKER

Latest notice:

As Typhoon Toraji has been lowered to SIGNAL NO. 3, please refer to the latest opening hours of the event in both venues:

Cosmoprof Asia 2024 (Hong Kong Convention & Exhibition Centre)

12:20 – 20:00 (extended for 1.5 hours)
*Only exhibitors are allowed to enter the hall at 11:20

Cosmopack Asia 2024 (AsiaWorld-Expo)

12:20 – 18:00
*Only exhibitors are allowed to enter the hall at 11:20

*special arrangement for the Cosmopack exhibitors at AsiaWorld-Expo, please click the button below to learn more about the Move-out arrangement