第25屆

2025 EDITION
HONG KONG, CHINA
11 – 13 NOV 2025
HONG KONG
ASIAWORLD-EXPO
12 - 14 NOV 2025
HONG KONG CONVENTION & EXHIBITION CENTRE
2026 EDITION
HONG KONG, CHINA
10 – 12 NOV 2026
HONG KONG
ASIAWORLD-EXPO
11 - 13 NOV 2026
HONG KONG CONVENTION & EXHIBITION CENTRE

COSMOTALKS

Location: Booth 11-J30 (Hall 11), AWE

11 NOVEMBER 2026 | 15:15-16:00 (HKT/UTC+8)

Venue: Asiaworld-Expo

The Future of Fragrance in Asia: From Cultural Storytelling with Local Identity to Evolving Consumer Preferences

Fragrance in Asia is increasingly shaped by cultural storytelling rooted in local identity — from heritage ingredients and regional scent memories to contemporary interpretations of place, ritual, and lifestyle. This session explores how brands and suppliers can translate these cultural narratives into relevant fragrance experiences, while responding to evolving consumer preferences across generations and markets. From authenticity and sustainability in sourcing to shifting expectations around personal meaning, wellness, and everyday wear, the discussion will examine how the industry can stay culturally grounded yet commercially agile in a rapidly changing Asia.

In partnership with: Euromonitor

Important: Please ensure you are registered as a visitor for Cosmoprof Asia 2026 before claiming your ticket

MODERATOR

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Prudence Lai

Senior Consultant, Euromonitor International

SPEAKERS

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Nuntiya Wattanaarpa

Perfumer, CPL Aromas (Far East) Limited

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Tong Weng(Mia)

Marketing Director, Guangzhou Xuelei Cosmetics Co., Ltd. Deputy Director, XUELEI Fragrance Museum

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Bernadette Lim

Co-Founder, BC Fragrance & Aromatics Manufacturing Corp

MAIN PARTNER

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More about The Fair

Prudence Lai

MODERATOR

Prudence Lai is a Senior Consultant at Euromonitor International, based in Hong Kong. She specialises in beauty and personal care research, with particular expertise in how travel, tourism and loyalty shape consumer demand across Asia Pacific. She advises beauty brands, retailers and industry stakeholders on consumer trends, market opportunities and growth strategies, and represents Euromonitor International at key industry conferences. She is frequently quoted by international media, including the BBC, CNBC, Nikkei and the South China Morning Post, on beauty, consumer trends, tourism and loyalty.

Nuntiya Wattanaarpa

SPEAKER

Nuntiya is a Perfumer at CPL Aromas Far East, based in Thailand, with frequent travel to Hong Kong. Born in Ratchaburi and raised in the Thai countryside, she grew up surrounded by nature, traditional Thai flowers, and fruit orchards. These early sensory experiences shaped her strong connection to scent and continue to influence her creative work today.

Nuntiya holds a Bachelor’s degree in Chemistry from Silpakorn University and began her career in the cosmetic industry, working across R&D and fragrance evaluation roles. She later gained commercial experience before joining CPL Aromas in 2010 as a Trainee Perfumer. Through intensive in-house training, she developed both her technical and creative skills, and today has many years of experience in the fragrance industry.

For Nuntiya, fragrance represents freedom and continuous discovery. She particularly enjoys the stage of creation where she selects notes and ingredients to define a scent’s structure and identity. She is drawn to floral compositions, preferring ingredients such as rose, jasmine, mimosa, and narcissus, which she values for their versatility, femininity, and ability to blend beautifully across product categories.

Beyond perfumery, Nuntiya finds inspiration in cooking, flower arrangement, reading, and travel. She believes these passions help her stay open-minded and fuel new ideas. Looking ahead, she sees the future of fragrance moving towards greater sustainability, emotional connection, and innovation, supported by new technologies and more environmentally friendly creations.

Tong Weng(Mia)

SPEAKER

Tong Weng is Deputy Director of XUELEI Fragrance Museum and Head of Brand & Marketing at XUELEI Group. With over 10 years of experience in fragrance, branding, and marketing, she has worked across brand operations, strategic planning, cultural initiatives, and international collaborations. She played a key role in the development of XUELEI Fragrance Museum, from concept and brand positioning to curatorial projects and operations. She is a graduate of the School of Communication at Hong Kong Baptist University.

Bernadette Lim

SPEAKER

Known as @thefragrancespecialist, Bernadette Lim is a pioneer and the first Perfumer-Educator in the Philippines. She is the founder of BC Fragrance and The Scent Studio, the country’s first DIY perfume-making studio. With 17+ years of experience crafting signature scents for brands, she now empowers a new generation of creators, redefining Filipino perfumery on the global stage.

Latest notice:

As Typhoon Toraji has been lowered to SIGNAL NO. 3, please refer to the latest opening hours of the event in both venues:

Cosmoprof Asia 2024 (Hong Kong Convention & Exhibition Centre)

12:20 – 20:00 (extended for 1.5 hours)
*Only exhibitors are allowed to enter the hall at 11:20

Cosmopack Asia 2024 (AsiaWorld-Expo)

12:20 – 18:00
*Only exhibitors are allowed to enter the hall at 11:20

*special arrangement for the Cosmopack exhibitors at AsiaWorld-Expo, please click the button below to learn more about the Move-out arrangement