13 NOVEMBER 2026 | 11:00-12:00 (HKT/UTC+8)
Designing a Beauty Membership Clients Want to Join - and Stay In
Tired of constantly chasing new clients? A well-designed beauty membership can turn first-time visitors into loyal, long-term clients- and create more predictable revenue for your clinic.
In this workshop, Fayshell founder Katelin shares how she built a membership-first skin clinic by reframing facials as part of a regular skin routine rather than an occasional luxury. Inspired by the US market and years of industry education through her Cosmechix podcast, she’ll share what worked, what didn’t, and how to design a membership experience clients want to join—and stay part of.
Learn how to communicate your membership’s value, help clients commit to ongoing care, and balance memberships, treatment packages and one-off appointments. You’ll leave with practical ideas to improve retention, build community and give clients a reason to keep coming back.
PRESENTER
Katelin Gregg is the co-founder and CEO of Fayshell, a membership-based skin clinic with two locations in Sydney.
She built Fayshell around a simple idea: professional skin treatments should be an accessible, consistent part of self-care rather than an occasional luxury.
Before launching Fayshell, Katelin co-founded Cosmechix, a beauty podcast where years of conversations with industry experts helped shape her approach to skin health and the client experience. Today, she shares practical insights into building beauty memberships that strengthen client retention, create recurring revenue and turn a clinic into a community.
