The way beauty teams research, plan and decide is changing faster than the trends themselves. Work that once took weeks of desk research, competitor tracking and consumer review analysis is being rebuilt around a single business question.

Trendier AI walks through real beauty industry workflows — the question a team started with, the market and internal data they brought together, how they validated the signal, and the decision or output they reached. The session then shows how the same approach can be applied to your own brand, market or category, bringing market intelligence and AI into one connected workflow.