Exclusive insights from L’Oréal, Justhuman, Taimana Beauty, and more experts shed light on the beauty industry’s quest to master longevity and how it is changing the landscape as we know it.
The desire to live forever has always been a part of mankind’s history. Myths and legends from various cultures are peppered stories about the quest to find the fountain of youth. Depending on cultures, it could be the elixir of life, the peaches of immortality, or ambrosia of the Gods.
With the help of science and medicine, modern humans have very successfully managed to extend life expectancy. However, with a steeply rising global population that is getting older, longevity has become a subject of paramount importance, concerning not just one but all generations across demographics.
While we may have many have more years on the clock, it does not mean we have slowed down the process of ageing.
“Life expectancy has been rising globally but consumers are not necessarily physically healthier as they grow older,” said Kim-Davy Hoeu, a new product innovation and development expert.
