第25屆

16 - 18 NOVEMBER 2022
SINGAPORE EXPO
SINGAPORE
一地兩展

PHYGITAL: NEW CONSUMER EXPERIENCES IN BEAUTY

Times are changing and whether we like it or not, consumer behaviours are evolving with it. For the beauty shopper, digital today is no longer just a virtual experience but has become a necessity; a default for any purchase.  Panelists will discuss leveraging data analytics to generate consumer insights and aid personalisation, the evolution of customers’ needs, and how social platforms are helping to drive conversions with content. At the same time, they will be looking at how brands are now being challenged to reimagine their in-store and online customer shopping experiences through the phygital lens

Our panelists

Courtney Emery
Director of Cultural Strategy of sparks & honey
Lydianne Yap
Editor of Luxury Society

Participating companies

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COSMOPROF ASIA 2022 (SPECIAL EDITION) WILL BE HELD IN SINGAPORE

Cosmoprof Asia and Cosmopack Asia 2022 will be relocated from Hong Kong to Singapore, from 16-18 November 2022 at Singapore Expo, as a special edition.

Pre-register before 28 October 2022 to get the FREE pass. We look forward to welcoming you from around the world in the Lion City this November.

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