We loved Eva Lagarde’s recent article titled, “The Year of Renewal for Sustainable Packaging”, published in February 2023’s edition of Beauty Innovation Packaging magazine, where the founder of the consulting and training company Re-Sources outlines her five top trends for the year.
1 Keepsake packaging is her first trend. Levelling up from disposable transportation device, packaging will become smart art. Guerlain, Hourglass and Byredo are examples of brands who have invested more in packaging creation, and today’s brands will add smart features, like design-for-recycling and embedding digital information.
2 Lagarde next highlights conserving water, citing moving to closed loop pulp and paper making as an option. She also highlights a continued rise in waterless product formulas; check out brands like Susteau, Neo by Nature, KateMcLeod and Yodi Beauty. Meanwhile, dispensers for powder or solid products will become more sophisticated, turning to pharma-style tablet packaging, glass jars or rigid plastic boxes.
3 Low carbon and PCR materials are her third trend, with safe and food-grade packaging inspiring new technologies. Established brands L’Oreal and Unilever, partnered with Lanzatech, and Canadian company OCO, partnered with Element packaging, are successfully creating innovative beauty industry quality packaging with reduced carbon dioxide emissions.
4 Fourth is Biotechs, using micro-organisms to create packaging. Using mycelium, algae and bacteria, for example, are hampered by water interaction issues. Companies to watch, however, include Eranova using seaweed, and Ecovative using mushrooms. Replacing petrochemical ingredients with biotech in product formulas is also on trend.
5 Finally, Lagarde mentions the use of recycled and upcycled materials. It is anticipated it will be years before it becomes fully effective and mainstream as regulations mount, and the new European Green Deal underlines the essential avoidance of waste in products, materials and energy.