Unpacking eco excellence: futureproofing sustainability with Beauty Consumers
Innovation is at the heart of business success and brand growth! Good innovation, in particular, is the foundation for overall business expansion – in 2022-23, beauty and personal care brands that innovated were almost 3X more likely to expand overall portfolio sales and market share compared to brands with declining innovation sales. One of the […]
Innovations in Beauty Tech: Revolutionizing the Consumer Experience
by Deanna Utroske Technology is rapidly expanding what’s possible in the cosmetic and personal care industry. Innovations in beauty tech translate into personalized experiences and enhanced product efficacy for consumers at home. And instrumental assessment tools as well as treatment technologies that support dermatologists, medi-spa practitioners, and aesthetic centers are revolutionizing the client experience. Adapting […]
